Warner Music gets it: Combine star power with tastemakers on YouTube

If you want to understand the future of music, then you need to read this recent article and really think about it. Warner Music gets it like no other label to date. And while you are reading, mull on these stats:

YouTube has elbowed out radio, MTV, Yahoo and Myspace as the leading way to reach young music listeners…”For teens through age 24, YouTube is where people listen to the most music,” said David Bakula, a senior vice president at audience measurement firm Nielsen. “It’s ahead of radio, it’s ahead of things like Pandora [and other forms of] streaming radio or any other apps that they might use to listen to music.”

via How YouTube and music companies reach Generation C – latimes.com.

Read more via Music Week


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About the author

Mike Dias is a Sales Director for Logitech. He specializes in consumer electronics & pro audio with an expertise in headphones & portable audio. He has over 15 years of experience selling custom handcrafted in-ear monitors.

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