U.S. album sales have hit new historic lows over the last five weeks marking the longest consecutive stretch in the SoundScan era that the industry has gone without scanning more than 5 million units. And, over the last two weeks, album sales hit consecutive record lows. Which begs the question, is it all due to the summer doldrums, streaming’s rise, dwindling catalog sales or all three?
For the week ending July 28, U.S. album sales totaled 4.68 million the lowest weekly total since the inception of Nielsen SoundScan in May 1991. The previous record low was only the prior week when sales were 4.71 million units.