Bob Lefsetz recently compared movement on SoundScan versus Spotify. Look at the numbers. Make your own conclusions.
“Let’s look at Imagine Dragons.
They’re a top ten act selling 25,000 records a week.
25k a week? That’s positively anemic in a country of 300 million. That’s like asking us to be impressed that you made $2.50 at the lemonade stand. In a county where movies debut in the double digit millions every week, it appears the music industry is a joke.
But it’s not.
Oh, you can point to the 1.25 million records Imagine Dragons has sold in nearly a year, but how impressive is that? When there used to be a diamond award given for ten million sales on a regular basis at the tail end of the last century…
Have people just given up listening to music?
NO! It’s just that the industry keeps pointing people to lame metrics.
On Spotify, the supposedly rip-off system with no traction, Imagine Dragons’ “Radioactive” has been spun 122,988,750 times. Put that number in the paper, it’ll wow people! It’s almost unfathomable, it’s got too many commas for most people to be able to interpret. And the band has another track at over 50 million and two in the 30 million play range.
These numbers are SPECTACULAR!”
And that’s nothing. Look at “Get Lucky.”
Read the full post here: Lefsetz Letter » Blog Archive » SoundScan Is Killing Our Business.