If Sony acquires Believe Digital, will that catapult them into the #1 streaming position?

Believe Digital is for sale. Sony is interested. If the acquisition happens, Sony will hold The Orchard, RED, and TuneCore – and that should put them within spitting distance of Universal Music Group.

Remember, it’s not just audio streams. Video needs to be factored in.

There was a great report run by Music Business Worldwide in January that combines traditional streaming with video. It also consolidates majors with their independent holdings. Take a look.

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About the author

Mike Dias is a Sales Director for Logitech. He specializes in consumer electronics & pro audio with an expertise in headphones & portable audio. He has over 15 years of experience selling custom handcrafted in-ear monitors.

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