More than just Window Shopping. “Windowing” may be the future of the music business

Philip Inghelbrecht, co-founder of Shazam, just penned a brilliant piece at TechCrunch in response to Apple and U2. In it, he lays out a vision for the future based on best-practices adopted by the movie industry. Here’s a quick excerpt then click through for the full post.

“When a movie is first released, it’s typically only available in theaters. Avid movie buffs will pay $10-$15, just to see it once. After that it becomes available on DVD (again $10, this time to own and view multiple times), then Video-On-Demand (think $4 to view over 48-hours), then pay-TV (e.g. HBO at $10/mo, with limited scheduling) and streaming (e.g. Neftlix at $8/mo, easy scheduling), eventually ending up for free (e.g. TNT, assuming you forget about the ads). I skipped and rounded a few release windows here, but it gives you the gist.

The same piece of content is sold over and over again, each time maximizing the end-user’s willingness to pay. Windows of exclusivity can last for decades and be cut across anything that allows for differentiation: format, geography, quality, etc.?

Read the rest here: The Music Industry Is About To Change, And Apple And U2 Are Just The Beginning | TechCrunch.

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Mike Dias is a Sales Director for Logitech. He specializes in consumer electronics & pro audio with an expertise in headphones & portable audio. He has over 15 years of experience selling custom handcrafted in-ear monitors.

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