Drowned In Sound published one of the best reads of the month and I finally got around to reading it. This is a MUST READ for everyone who has ever waved the Facebookk flag:
“For too long now, artists have felt an obligation of sorts to be social online. Accepted wisdom has long-held that it is necessary for a band to have some kind of social media page (originally MySpace, latterly Facebook) through which to engage fans. Not only was this considered a great means to sell more records, it was also playing nicely to the people in radio and other platforms who would see these social media numbers as a large indicator of popularity.
The reality, of course, is that great bands get marketed most by their fans. It isn’t necessary for any band to have a social media page as such; if their music is brilliant, people will be sharing it across their service of choice – be that Facebook, Twitter, WhatsApp etc – without the artist needing to do anything. That’s not to say they shouldn’t have presences; merely that their importance may be diminished and could hopefully no longer be essential.”
Read the article in its entirety: Music vs The Web: Have We Reached Social Media’s Tipping Point? / In Depth // Drowned In Sound.