Beats Music, the yet-to-be-launched digital subscription service spearheaded by Jimmy Iovine, wants to edge out competitors like Spotify and Rdio through human curation. At the core of the Beats Music experience will be playlists created by both well-known musicians as well as music writers. Musicians are presumably given more of a carte blanche to compile playlists based on the music they personally like, but the company also contracted with a number of freelancers who have been compiling thousands of playlists on an assignment basis.
Sign me up for ?uestlove’s lists. I’m all in.
Read more on GigaOm.