Google+ has integrated SoundCloud’s audio embeds, the two companies announced Monday.
SoundCloud in May allowed its 40 million users to sign in using their Google+ accounts. Now, Google is returning the favor by letting its 343 million active Google+ users embed SoundCloud tracks, making SoundCloud the first third-party developer to plug in playable audio within the social network. Previously, listeners clicking on a SoundCloud link in Google+ were diverted away from the page to wherever the track was embedded.
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