In a no cash exchange deal, Rdio gets 1500 new sales agents and content while Cumulus gets a bold digital play
The New York Times just broke the story on the Rdio/ Cumulus partnership. Here’s my favorite part.
“Cumulus will draw on its stations and syndicated shows to create playlists and other programs for Rdio users, stripping out localized details like traffic and weather.That kind of content could give Rdio an edge against other services. But even more important is its ability to offer a free, ad-supported version to compete directly against Spotify. Cumulus will use its 1,500 sales agents around the country to sell commercials for Rdio’s free version, which is expected by the end of the year, and the companies will share ad revenue.”
Read the full story here: Online Music Service Rdio in Deal With Cumulus – NYTimes.com.