When Tim Cook pressed that metaphorical button that sent U2’s new album, Songs of Innocence, to 500 million iTunes subscribers, a major part of the traditional music industry crumbled. Half a billion people in 119 countries instantly gained access to an album created by the biggest band in the world.
I’m still trying to digest all the implications of that. It’s something that extends beyond merely releasing an album. This is a marketing coup that has the potential to be a game-changer. A big one.