Alan Cross on what we learned from the U2 Surprise Album Announcement/Deal/Giveaway

When Tim Cook pressed that metaphorical button that sent U2’s new album, Songs of Innocence, to 500 million iTunes subscribers, a major part of the traditional music industry crumbled. Half a billion people in 119 countries instantly gained access to an album created by the biggest band in the world.

I’m still trying to digest all the implications of that.  It’s something that extends beyond merely releasing an album. This is a marketing coup that has the potential to be a game-changer. A big one.

Read the full article here A Journal of Musical ThingsSo What Did We Learn from U2’s Surprise Album Announcement/Apple Deal/Giveaway? Ten Things-At Least. – A Journal of Musical Things.

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About the author

Mike Dias is a Sales Director for Logitech. He specializes in consumer electronics & pro audio with an expertise in headphones & portable audio. He has over 15 years of experience selling custom handcrafted in-ear monitors.

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