About this Site

WHAT IS THIS SITE ALL ABOUT?

This website is my attempt to better understand my business—to understand how all the pieces fit together. I figured that if I understood all the music industry jobs and what everyone did, then maybe I’d have a better contextual understanding of the whole ecosystem and how I fit in. I also figured this would be the best way to understand who the real decision makers were. So a few years ago, I started asking industry friends to define what they did. I wanted to understand the scope of their work and who they reported to. And after 30 plus interviews, I was able to start connecting dots and understanding patterns. I could see how a lighting director was related to a sound rental company and how everyone fit into the bigger picture.

HOW TO BEST USE THIS WEBSITE

If you’ve ever been curious about careers  in the music industry or about learning about how all the jobs inter-relate, please read the Insider Interviews.

If you want to stay up on general music industry news, please check out the Business News tab. The posts here are collected and scraped from trade publications. As a manufacturer of gear sold in MI stores, I’m personally biased towards this aspect of the business.

If you happen to be curious about the future of the music industry, then dig around the Digital Distribution tab. While the act of creating music will never change, the way it’s created & distributed will.  This tab is further sub-divided so that you can follow news from all the current major players. Anyone care to bet on how this sector will look 5 years from now? Anyone missing Tower Records right about now? I know I am.

ABOUT THE AUTHOR — WHO IS MIKE DIAS?

Mike Dias is a writer, a speaker, and a Sales Director for Logitech. He specializes in pro audio and consumer electronics and has been involved in selling custom in-ear monitors to touring musicians for more than 15 years. 

Mike Dias Bio Photo